Philosophy of the health studio is built on a balance and teamwork with clients. The studio is created for people who appreciate the atmosphere of small cozy rooms, individual approach and active work with your own body. The name of the studio ''Pure Form" refers to the purity of the lines of yogic asanas, the correct implementation of which, creates a healthy body shape, and also implies the purity of thoughts and words. A modern way of life, an indifferent attitude towards mind and body and creative atmosphere of the studio are reflected in the graphical visual identity. Rhythmic typography of the logo, bright and laconic shades of the main triad colors convey the creative, living environment of the studio.